Aerial Exploration: JFK to LAX

Connecticut coastline near NYC

I traveled to Europe for a week but with clouds everywhere and a lot of night flying I had no aerial photos to show for the trip. If I hadn’t made the mistake of connecting through New York’s JFK, I wouldn’t have a blog entry for this trip.

It’s never good when you are traveling toward New York City and thanks to horribly overcast conditions end up in Boston to get more fuel. By the time I reached New York, my connection was long gone. Unlike Lufthansa two months earlier, America Airlines rebooked me on a morning flight then shrugged their shoulders, blamed the weather and left me to fend for myself at 10pm. Thank you America Airlines for nothing.

The next day, I got a couple of nice photos out the window on take-off and then had to suffer through half a continent of cloud coverage before the dry southeast offered up some stunning views.


Jamaica Bay with New York, New York in the distance
Google Maps Wikipedia
Taking off from JFK, I could see New York City in the distance. In the foreground, you can see Crossbay Blvd on the left and the subway’s A line on the right crossing over the Jamaica Bay Wildlife Refuge on their way to the Rockaway Peninsula part of the New York City borough of Queens.


Zion National Park and Kolob Canyons, Utah
Google Maps Wikipedia
The red Navajo sandstone of Zion National Park really stood out against the southwest’s winter landscape. The canyon was discovered by Mormon’s in 1858 (although Native Americas had lived in the area for 8,000 years). The photo shows the northern part of the park called the Kolob Canyons section. It is home to the Kolob Arch, the second largest natural bridge in the world.


Pine Valley Mountain Wilderness, Utah
Google Maps Wikipedia
I loved the contrast between the red Navajo sandstone and the white Pine Valley Mountains in this southwestern corner of Utah. The Pine Valley Mountain Wilderness can be found in the Dixie National Forest. At the bottom of the photo, Highway 15 passes through the small town of Leeds heading southwest toward Las Vegas and eventually San Diego.


Valley of Fire State Park, Nevada
Google Maps Wikipedia
The Muddy River can be seen on the right of the photo flowing through the Moapa Valley and into the northern reaches of Lake Mead. To the left is the Valley of Fire State Park — a definite finalist for “state park with the coolest name.” According to Wikipedia, the park gets its name from the red sandstone formations which appear to be on fire when reflecting the sun’s rays. Cool film factoid — the park doubled as the martian landscape for Arnold Schwarzenegger’s 1990 Total Recall.


Zzyzx, California
Google Maps Wikipedia
I’ve seen the sign for Zzyzx — pronounced ‘zy-zicks’ (rhymes with ‘high hicks’) — when driving from Los Angeles to Las Vegas on Highway 15. Now part of California State University’s Desert Studies Center, this settlement in the Mojave Desert was originally named Camp Soda and Soda Springs. In 1944, the name was changed to Zzyzx, a made-up name chosen so it would be the ‘last word in the English language.” Baker, California can be seen in the top right of the photo.


South Los Angeles, California
Google Maps Wikipedia
View looking toward downtown Los Angeles as we’re landing at LAX. You can see the 110 Highway on the left side of the picture above. You can also see the football field of the John C. Fremont High School in South Los Angeles. For more on the area, you can check out the South Los Angeles Report.

Posted in Aerial Exploration | Tagged | Leave a comment

Nonsensical Blog Comments

When I started writing this blog, my plan was to build up some content before sharing the link with anyone. I was surprised to see comments start to roll in almost immediately. My ‘instant fans’ were in fact instant ‘spam.’ Comment spam is a common occurrence in blogs with spammers attempting to push out as many links to their products/services as possible.

WordPress, the software I chose to power my blog, has some built-in spam protection, but I wasn’t taking full advantage of that protection. I had assumed that comments were screened using some form of CAPTCHA (a test to prevent automated software from filling out forms or leaving comments in blogs). They weren’t and so automated programs were able to sneak spam into my blog as comments.

Comments still have to be approved, so blog spammers attempt to come up with something generic and positive so their comments (and therefore their links) will be approved and posted. Given that I had little in the way of real comments, I found my comment spam pretty entertaining:

As being a Newbie, I’m often searching on-line for content that will aid me. Thank you Wow! Thank you! I always desired to publish in my web site some thing like that.

Hello Newbie and you’re welcome! I’m happy to have aided you with my on-line content. Say, could you be less specific about the content you are referring to? I think not.

Sick of obtaining low numbers of useless visitors for your website? Well i want to share with you a new underground tactic that makes me personally $900 per day…

Well an underground tactic sounds appealing, but not enough to click on the link you supplied with your comment. Besides, an extra $900 a day will just spoil the wife…

Together with the whole thing that appears to be building inside this specific subject matter, your opinions are quite exciting. Nonetheless, I am sorry, but I do not give credence to your entire plan, all be it refreshing none the less.

Exciting and refreshing opinions? Yup, that’s me of course. Nonetheless, I am sorry, but I’m afraid I do not give credence to your entire comment.

This is the right blog for anyone who wants to find out about this topic. You realize so much its almost hard to argue with you (not that I actually would want…HaHa). You definitely put a new spin on a topic thats been written about for years. Great stuff, just great!

Thanks for the comment ”amateur love.” I wasn’t sure what topic you were most interested in until I saw the “amazing teen babes” link you provided. I’m sure clicking on your link would put a new spin on a topic that has been around on the internet for years. HaHa. Or perhaps it will just give me a virus.

I’m delighted that I have noticed this weblog. Finally anything not a junk, which we go through incredibly frequently. The website is lovingly serviced and saved as much as date. So it need to be, thank you for sharing this with us.

If you find that much internet junk, perhaps you need to be surfing in better internet neighborhoods?  It is probably a coincidence that I almost named this blog: ”Finally anything not a junk.”

This is a genuinely beneficial go through for me, Need to confess that you’re one of the very best bloggers I ever saw.Thanks for posting this informative post.

Why thank you. I need to confess that I googled your comment and found you have told a lot of other bloggers that they are the very best. You are either an automated comment or not very discriminating. In either case, I found your comment genuinely not beneficial.

Can I just say what a relief to find someone who beyond doubt knows what they’re talking about on the internet. You as a matter of fact know how to bring an issue to light and make it comprehensive. More people need to read this and understand this side of the story. I cant believe youre not more popular because you definitely have the gift.

Why, this comment is so spot on that it must be genuine. Oops! I just confirmed that my mother did not write it which makes me a bit suspicious after all. I’m happy to have “the gift”, but perhaps I should get a second opinion?

I loved as much as you’ll receive carried out right here. The sketch is tasteful, your authored subject matter stylish. nonetheless, you command get got an edginess over that you wish be delivering the following. unwell unquestionably come more formerly again since exactly the same nearly very often inside case you shield this increase.

Huh? I should have quit while I was ahead. Lorem Ipsum to you too my automated spam friend.

 

Posted in Blogging | Tagged | Leave a comment

Aerial Exploration: Zurich to SFO

Another European trip. Five countries in five days which is a little more exciting in the winter. Not the good exciting. More of a Russian roulette with weather delays serving as the bullets. SFO to Lyon, France to Munich, Germany to Budapest, Hungary to Florence, Italy. My luck ran out on the way to Dusseldorf when I got stuck in Frankfurt due to weather. Got to love Lufthansa though. It was a weather delay, but they put everyone up in hotels, paid for my taxi and gave me a food voucher. U.S.-based airlines seem to wash their hands over ‘acts of God’ that cause travel delays. I connected through Zurich on a Swiss Air flight home to SFO.

Zurich, Switzerland
Wikipedia Google Maps
I’ve passed through Zurich on vacation before. It seems like a nice city, but perhaps a bit too… ‘precise?’ It lacks some of the gritty style you find in Paris or the friendly atmosphere of a Munich. To be fair I haven’t given it much of a chance. I’m sure it would be a lot more fun to travel with someone who knows their way around. Of course, it’s a financial center and the capital of Switzerland, so maybe it’s OK that it’s not a ‘fun’ destination. As we took off from the aiport, I was facing into the sun. Not the best of photos, but a nice view of Lake Zurich. Makes me wonder which was named first, the city or the lake.

North of 53, Manitoba
Wikipedia Google Maps
The skies over the Atlantic Ocean were cloudy but as we passed over the northern reaches of Canada, the sky cleared and I snapped a few photos out of the window. I thought it would be easy to find the locations on Google Earth, but it was nearly impossible! There are a lot of frozen lakes in Northern Canada. I had to cheat and found a web site, www.flightaware.com, that will show your actual flight path of any flight you’ve taken in the last couple of months (after a free registration). Turns out I was over northern Manitoba when I took the above picture. The official Manitoba website divides the Canadian province into eight main regions, the largest — and well over half their realestate! — is lumped into what they call North of 53. If you’d care to visit, “lumbering polar bears, great beluga whales and massive trophy fish await your arrival.”

Wekusko, Manitoba
Google Maps
Still in Manitoba, but a little closer to civilization. Tawow Lodge, only about 30km northwest of this site, offers cold weather adventures including ice fishing or cross-country skiing, snowshoeing and snowmobiling.” I think I’d wait for summer. The photo above is lloking south. Lake Hargrave is the large lake and the road below it, Route 39, leads north to Wekusko Lake — apparently a really good place for hunting and fishing according to Wekusko Falls Lodge.

San Francisco and the Golden Gate Bridge
Wikipedia Google Maps
We had great views of San Francisco as we were landing. You know its a great view when the flight attendant leans over to look out your window. The Golden Gate Bridge appears to be single-handedly holding back the fog from the Pacific Ocean to protect the city. Alcatraz can be seen just north of the bridge. There are three natural harbors along California’s coast — San Diego, Monterrey and San Francisco. The Spanish found the first two in the 1500s. It took over 200 years more for Spanish explorers to find San Francisco Bay (OK, they weren’t trying that hard after they found a route passed the Philippines to the East Indies). The narrow entrance and the fog are credited for sheltering the bay from sight for so many years.

Candlestick Park, San Francisco
Wikipedia Google Maps
Candlestick Park — home of the San Francisco 49ers football team (1971 to present) and former home of the San Francisco Giants baseball team (1960 to 2000) until they moved closer to downtown San Francisco. The city of Oakland can be seen in the distance across San Francisco Bay. San Jose/Santa Clara to the south are hoping to lure the 49ers to the South Bay with promises of a new stadium. The 49ers have won five superbowls during their Candlestick years.

Posted in Aerial Exploration | Tagged | Leave a comment

Marketing Disney Princesses to Boys

Or “Why Disney was smart to choose the name ‘Tangled’ instead of ‘Rapunzel.’”

I love going to the movies and I couldn’t wait until my sons were old enough (somewhere around the age of four) to join me. While this limited my choices to animated movies, my sons and I happily headed off to every major animated release the studios could crank out.

Bolt? Shrek the Third? Madagascar: Escape 2 Africa? Yes, please! Cloudy with a Chance of Meatballs? Wouldn’t miss it! Ratatouille? WallE? Up?  Pixar rocks! Astroboy? Kung Fu Panda? Ice Age: Dawn of the Dinosaurs? Yes, yes, yes and we’ll buy the DVDs when they come out and watch them all a few times more.

How about The Princess and the Frog?

No.

No?

I was shocked when my then eight-year-old son told me that he didn’t want to see The Princess and the Frog. His six-year-old brother quickly agreed. Really? Why not? Apparently because it was a movie about a princess and therefore a girl’s movie.

Oh.

Taking a look at the trailer I could kind of see their point.

Fast forward one year to Disney’s next release. Another movie about a princess — Rapunzel (she of the ‘throw down your hair’ fame). Disney made a movie about a princess but you wouldn’t know it from the trailer or the title. Someone was smart enough not to put ‘princess’ in the title and watching the trailer (below) you can see how Disney catered to the ‘boy’ demographic.

My sons and I saw Tangled on its opening weekend bringing along their two female cousins and two of their male friends. Six kids between the ages of six and ten. The verdict? They all loved it.

As it turns out, that same night I had five of those same six kids in our house watching The Princess and the Frog — recorded on the DVR. They all liked it, but when asked, Tangled was the clear favorite.

Was The Princess and the Frog’s problem the movie itself or Disney’s marketing of it? Comparing opening weekends, Tangled (~$48M) brought in twice as much money as The Princess and the Frog (~$24M) and is on pace to make twice as much money at the box office. So perhaps it was both the marketing and the movie.

Posted in Marketing, Movies, Parenting | Tagged , | Leave a comment

Emotional Seatbelt PSA

I found this public service video on a best of 2010 list. Wow. Powerful and speaks for itself.

There’s probably no better way to market something than to really connect with someone’s emotions. This is emotional marketing for all the right reasons and done extremely well. It was createdin the UK for the Sussex Safer Roads Partnership. More information on the video can be found at www.sussexsaferroads.gov.uk/latest-campaigns/embrace-life.html.

Posted in Family, Marketing | Leave a comment

Aerial Exploration: SJC to PHX

Fields Near Pheonix

I was flying back east for work at the end of November and connected through Pheonix (the old Northwest hub) on USAirways. I hadn’t remembered that it was Northwest Airlines that had bought out USAirways. A flight attendant told me that they kept the USAirways name because it already had some recognition in Europe. Anyway, I had so many interesting shots out the window on this trip — interesting to me at least — that I had a hard time narrowing down which ones to include.

There is something about taking pictures of the dry Southwest that makes for really pretty pictures, especially the Midland picture below. By the time I connected through Pheonix heading east to Pittsburgh, it was too dark to for photos.

San Luis Reservoir, CA
Wikipedia Google Maps
We pass San Luis Reservoir when we drive from the Bay Area to the in-laws in Merced, CA.


Avenal, CA
Wikipedia Google Maps
Here’s an interesting statistic — almost half of the 15,000 or so residents of Avenal are actually inmates of the Avenal State Prison, a low-medium security institution. You can see the town in the center of the picture and the prison to the right and across the road. Avenal was named by the Spanish — ‘Avena’ means oats or oatfield in Spanish. The discovery of oil in the 1920s turned Avenal into a boom town.


Midland, CA
Wikipedia Google Maps
To be honest, Midland, CA is just on or perhaps just off the right side midway up the image, but it was the only town on the map in this part of the state. Not much of a town though. It is a ghost town. In the early 1900s, a man named Floyd Brown discovered gypsum deposits in the area. Gypsum is soft mineral primarily used to make drywall. Midland would become a company town of the U.S. Gypsum Co. (now a division of USG) and once had 1,000 inhabitants. The mining stopped in the 1960s.


Colorado River Separating California and Arizona
Wikipedia Google Maps
The poor Colorado River. It starts strong in California, but by the time it passes through California and Arizona much of its water is diverted to irrigate farm lands. So much so that there are days when the river runs dry before its waters reach the Gulf of California. In this image, the river divides California on the left and Arizona on the right just north of Blythe, CA.

Quartzsite, AZ
Wikipedia Google Maps
I had no idea that there was a grand experiment in the U.S. Army to train and use camels for transportation during desert wars. In 1856, camels were shipped to the US and the U.S. Camel Corp were formed. Camels were used in Texas and west to California. They were indeed better than horses in transporting people and material through dry, arid regions. At least one report blames the camels for spooking horses and mules thus ending the experiment. Hi Jolly, a citizen of the Ottoman Empire brought over by the US Army as a lead camel driver, is buried in Quartzsite, AZ. Today, the town of over 3,000 on Interstate 10 is popular with RV enthusiasts.


Pheonix Speedway
Wikipedia Google Maps
It is easy to spot the Pheonix International Raceway southwest of downtown Pheonix in the image above. The raceway opened in 1964 and includes a one mile oval and a meandering 2.5 mile road course (now cut down to 1.5 miles).

Posted in Aerial Exploration | Tagged | Leave a comment

Aerial Exploration: PHL to ELM (and back)

Flying home to Watkins Glen, NY in October for an unfortunate event, but I was able to enjoy some interesting views along the way as I flew from Philadelphia to Elmira, NY and back to my connection in Philly.


Krumsville, Berks County, Pennsylvania
Wikipedia Google Maps
I love the waving fields in the image. It took me a little while to figure out where this was in my flight from Philadelphia, PA to Elmira, NY. Apparently, it’s the small unincorporated town of Krumsville in rural Pennsylvania. Krumsville is near Grimville — which is an excellent name for a town on Halloween.


Tamaqua, Schuykill County, Pennsylvania
Wikipedia Google Maps
I saw this interesting little town tucked in between two ridges in Schuykill County, PA. The name Tamaqua comes from an old Tuscarora Indian Chief  Tahkamochk (Tam-a-kwah). The town was founded in 1799, but grew thanks to the discovery of anthracite coal in the region in the early 1800s.


Quarry, East Norristown, Pennsylvania
Google Maps
We were starting our descent into Philadelphia when I looked out the window and saw a giant hole in the ground in the middle of suburbia. Geez, I’m not sure I’d want to live next to such a big hole. Took me a while to find this in Google Maps, but it’s a roughly 100-year old stone quarry run by a family owned business, Gill Quarries, Inc., who sell argillite for landscaping, stone walls, etc. The quarry is just north of Philadelphia. It does remind me of the giant quarry in the animated movie Monster House.


Camden and the Battle Ship New Jersey
Wikipedia Google Maps
Philadelphia is on the lower part of the picture and Camden, NJ is in the upper part of the picture across the river. The Benjamin Franklin Bridge crosses the Delaware River connecting the two cities. To the right of the bridge, you can see the World War II era Battleship New Jersey, built at the Philadelphia Naval Shipyard and launched in 1942.

Posted in Aerial Exploration | Tagged , | 2 Comments

Aaron Koblin’s “Flight Patterns”


As both an engineer and an author, I’m fascinated by any combination of technology and creativity. Take a few minutes to look at the image above. Can you guess what you’re looking at?

Unless the title gave it away or you’ve seen a similar image before, I suspect you’d have a hard time guessing that the image represents the flight patterns of airplanes over the southwestern United States. Reading through the December 2010 Esquire on a flight to France, I came across a similar image in an article on Aaron Koblin, an artist specializing in data visualization. An artist who also went to MIT and now works for Google. Koblin used Federal Aviation Administration data to create the image.

If you are a frequent traveler, it should be easy to name the large airline hub cities shown in the image. San Francisco, Los Angeles, Pheonix, Las Vegas. Want to see more of Koblin’s Flight Patterns? Click on the image above to be taken to Koblin’s site. The first image is the whole US. How many hub cities can you name? The image is interactive so you can drill down to see regions or specific cities in more detail.

What to see how the traffic looks in a 24-hour period? Below is another Koblin effort. It’s a video that shows air traffic color coded and time stamped. Fascinating to watch the red-eyes depart the west coast heading east and then the east coast waking up.

You can see Aaron talking about his work here. Apparently, his efforts were inspired or originated with some work at UCLA. More on that here.

Posted in Travel | Tagged | Leave a comment

Aerial Exploration: Frankfurt and Paris

England somewhere under the clouds

I had a one week trip to Europe at the end of October, but since I flew mostly at night my opportunities for interesting pictures from my window seat were limited.

Tell someone that they’re going to fly to Denmark, Prague, Munich and Paris for a week and they will think they’re heading off on a wonderful vacation. Then tell them that each day they have to give a different presentation to a different audience and spend each evening flying to the next city and the next hotel. Now the trip starts to sound less glamorous.

No matter where you go on business, the trick is trying to make the best of each stop on your stay. Eating smoked trout sold out of the back of someone’s house and seeing the original Legoland in Billund, Denmark (my sons love Legos) were interesting highlights. I will admit that if you’re going to have a night out with coworkers or a work dinner, Munich and Paris aren’t bad places to do it. 

 

Frankfurt, Germany
Wikipedia Google Maps
Frankfurt (or Frankfurt am Main to use its full name) has never really impressed me. It is Germany’s financial center and not necessarily a tourist destination like Munich or Berlin. To be fair, I haven’t given it much of a chance. I have flown through Frankfurt a number of times and spent some time at Rhein-Main Air Base on the southern side of the Frankfurt Airport during a deployment to Bosnia in 1997. Landing on a clear day, I was surprised at how much green surrounded the city. I felt compelled to learn at least one new thing about the city. Here it is: Frankfurt has the two highest skyscrapers in the European Union (according to Wikipedia) and with 12 total skyscrapers, it is ahead of London (which has 10) and just after Paris (which has 14) for most skyscrapers in Europe.

Paris, France
Wikipedia Google Maps
Paris is, hands down, my favorite city overseas. Perhaps its my three years of high school French which lets me pretend I can communicate with the locals (I can’t really but its nice to pretend). There is much to see and do in Paris. Given the chance, I’d add an extra day to the trip to do a little sightseeing. No luck this time. The trip is all business. The closest I came to the Eiffel Tower was the picture I snapped above while landing at the Charles De Gaulle Airport. Can you find the Eiffel Tower in the picture? Here’s your quick factoid: The Eiffel Tower was first illuminated for the Universal Exposition of 1900.

Posted in Aerial Exploration, Travel | Tagged , | Leave a comment

Truth In Advertising: Cola Slogans

Sugary caffeinated goodness (that is oh so bad for you!)

Here’s a marketing challenge for you: If you had to come up with a truthful slogan for Cola — say Coca-Cola or Pepsi Cola — what would it be?

I have a long history with soda. I loved to drink it growing up. Orange Crush was a favorite and I didn’t mind the generic versions my parents would bring home. Grape, Orange, Black Cherry? Great! As I got older, I settled in with Coca-Cola. It was also my older sister’s favorite and when I lived in Atlanta it was the hometown drink. Pepsi became a favorite after the move to California, if for no other reason than it was what my wife preferred (and therefore bought and brought home).

And now? Well, now I’m trying to cut soda out of my life. Sorry Coke and Pepsi! I just don’t need your empty calories anymore. I am also trying to deny you the next generation of soda drinkers. We have never let my sons drink soda and I cringe when I see parents allowing their grade school kids to guzzle one.

If you boil it down, colas are carbonated water with sugar (or sugar substitute), caffeine, and artificial colors. If I had to pick a truth in advertising slogan for cola, I’d go with:

Sugary, caffeinated goodness (that is oh so bad for you)

OK, probably not a slogan that will sell a lot of soda. So how has the marketing departments of Coca-Cola and Pepsi Cola chosen to position their product over the years? With a little help from Wikipedia, we can take a look at Coca-Cola slogans since Coke was first created. Through the 1950s, we see that in general Coca-Cola focused on the functional benefits of the product:

  • 1905 – Coca-Cola revives and sustains (What the product does)
  • 1906 – The great national temperance beverage. (A practical alternative to getting drunk)
  • 1927 – Pure as Sunlight (Reinforcing product quality)
  • 1929 – The pause that refreshes. (Coke refreshes — My personal favorite)
  • 1954 – For people on the go. (Packaging advantage: that famous contour bottle)

In 1976, Coca-Cola slogans began to focus more on ‘product emotions’ or how the product makes customers feel. Here is a selection of slogans starting in 1976:

  • 1976 – Coke adds life. (Your life is not complete without Coke)
  • 1979 – Have a Coke and a smile (Coke will make you happy)
  • 1989 – Can’t Beat the Feeling. (Coke will make you feel good)
  • 2001 – Life tastes good (Coke makes life better)
  • 2009 – Open Happiness (Coke IS happiness)

In the book Built to Love: Creating Products That Captivate Customers, authors Boatwright and Cagan discuss how “Many firms… attempt to use emotions rather than provide emotions. Such firms attempt to get the consumer into an emotional state of mind, where the consumer makes an emotional decision to buy the product. This use (or misuse) of emotions is often what people think of when they say that marketers attempt to sell them what they don’t need.”

Selling us something we don’t need? Say it isn’t so Coca-Cola! Well, surely Pepsi isn’t shamelessly pandering to our emotions? Pepsi has long been in the number 2 position and their early Pepsi slogans reflected that status:

  • 1939–1950: “Twice as Much for a Nickel” (Selling on cost)
  • 1950: “More Bounce to the Ounce” (Selling on value)
  • 1957–1958: “Say Pepsi, Please” (Please buy our product?)
  • 1983: “It’s cheaper than Coke!” (Sounds a little desperate)

In 1984, Pepsi had a lot of success with their “Take the Pepsi Chalenge!” campaign which pushed Coke into the debacle that was New Coke. Since then, it seems Pepsi’s focus has been on the younger generation:

  • 1984–1991: “Pepsi. The Choice of a New Generation” (Appealing to the young)
  • 1992–1993: “Be Young, Have Fun, Drink Pepsi” (Pepsi is for the young and fun)
  • 1995–1996: “Drink Pepsi. Get Stuff.” (What teenager doesn’t like free stuff?)
  • 1997–1998: “Generation Next” (Comes after Generation X)

Neither Coca-Cola’s attempts to attach emotions to their product nor Pepsi’s appeal to the younger generation will sway me from my self-imposed cola abstinence. What are they getting for the hundreds of millions of dollars spent on advertising? Well, I do enjoy their commercials. Here is one of my favorites (also discussed in Built to Love: Creating Products That Captivate Customers):

Quick quiz question: Which cola, Coke or Pepsi, has it’s own superhero mascot in Japan? For the answer, click here.

Posted in Marketing | Tagged | 1 Comment