Monthly Archives: January 2011

Aerial Exploration: Zurich to SFO

GoldenGate

Another European trip. Five countries in five days which is a little more exciting in the winter. Not the good exciting. More of a Russian roulette with weather delays serving as the bullets. SFO to Lyon, France to Munich, Germany to Budapest, Hungary to Florence, Italy. My luck ran out on the way to Dusseldorf when I got stuck in Frankfurt due to weather. Got to love Lufthansa though. It was a weather delay, but they put everyone up in hotels, paid for my taxi and gave me a food voucher. U.S.-based Read more […]Share this:FacebookEmailPrint

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Marketing Disney Princesses to Boys

Or “Why Disney was smart to choose the name ‘Tangled’ instead of ‘Rapunzel.'” I love going to the movies and I couldn’t wait until my sons were old enough (somewhere around the age of four) to join me. While this limited my choices to animated movies, my sons and I happily headed off to every major animated release the studios could crank out. Bolt? Shrek the Third? Madagascar: Escape 2 Africa? Yes, please! Cloudy with a Chance of Meatballs? Wouldn’t miss it! Ratatouille? WallE? Up?  Pixar Read more […]Share this:FacebookEmailPrint

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Emotional Seatbelt PSA

I found this public service video on a best of 2010 list. Wow. Powerful and speaks for itself. There’s probably no better way to market something than to really connect with someone’s emotions. This is emotional marketing for all the right reasons and done extremely well. It was createdin the UK for the Sussex Safer Roads Partnership. More information on the video can be found at www.sussexsaferroads.gov.uk/latest-campaigns/embrace-life.html. Read more […]Share this:FacebookEmailPrint

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Aerial Exploration: SJC to PHX

Fields Near Pheonix

I was flying back east for work at the end of November and connected through Pheonix (the old Northwest hub) on USAirways. I hadn’t remembered that it was Northwest Airlines that had bought out USAirways. A flight attendant told me that they kept the USAirways name because it already had some recognition in Europe. Anyway, I had so many interesting shots out the window on this trip — interesting to me at least — that I had a hard time narrowing down which ones to include. There is something Read more […]Share this:FacebookEmailPrint

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