Author Archives: gdcooper

Aerial Exploration: Zurich to SFO

GoldenGate

Another European trip. Five countries in five days which is a little more exciting in the winter. Not the good exciting. More of a Russian roulette with weather delays serving as the bullets. SFO to Lyon, France to Munich, Germany to Budapest, Hungary to Florence, Italy. My luck ran out on the way to Dusseldorf when I got stuck in Frankfurt due to weather. Got to love Lufthansa though. It was a weather delay, but they put everyone up in hotels, paid for my taxi and gave me a food voucher. U.S.-based Read more […]Share this:FacebookEmailPrint

Posted in Travel | Tagged | 2 Responses

Marketing Disney Princesses to Boys

Or “Why Disney was smart to choose the name ‘Tangled’ instead of ‘Rapunzel.'” I love going to the movies and I couldn’t wait until my sons were old enough (somewhere around the age of four) to join me. While this limited my choices to animated movies, my sons and I happily headed off to every major animated release the studios could crank out. Bolt? Shrek the Third? Madagascar: Escape 2 Africa? Yes, please! Cloudy with a Chance of Meatballs? Wouldn’t miss it! Ratatouille? WallE? Up?  Pixar Read more […]Share this:FacebookEmailPrint

Posted in Family, Marketing, Movies | Tagged , , | Leave a comment

Emotional Seatbelt PSA

I found this public service video on a best of 2010 list. Wow. Powerful and speaks for itself. There’s probably no better way to market something than to really connect with someone’s emotions. This is emotional marketing for all the right reasons and done extremely well. It was createdin the UK for the Sussex Safer Roads Partnership. More information on the video can be found at www.sussexsaferroads.gov.uk/latest-campaigns/embrace-life.html. Read more […]Share this:FacebookEmailPrint

Posted in Family, Marketing | Tagged , | Leave a comment

Aerial Exploration: SJC to PHX

Fields Near Pheonix

I was flying back east for work at the end of November and connected through Pheonix (the old Northwest hub) on USAirways. I hadn’t remembered that it was Northwest Airlines that had bought out USAirways. A flight attendant told me that they kept the USAirways name because it already had some recognition in Europe. Anyway, I had so many interesting shots out the window on this trip — interesting to me at least — that I had a hard time narrowing down which ones to include. There is something Read more […]Share this:FacebookEmailPrint

Posted in Travel | Tagged | Leave a comment

Aerial Exploration: PHL to ELM (and back)

KrumsvilleBerksCounty

Flying home to Watkins Glen, NY in October for an unfortunate event, but I was able to enjoy some interesting views along the way as I flew from Philadelphia to Elmira, NY and back to my connection in Philly. Krumsville, Berks County, Pennsylvania Wikipedia Google Maps I love the waving fields in the image. It took me a little while to figure out where this was in my flight from Philadelphia, PA to Elmira, NY. Apparently, it’s the small unincorporated town of Krumsville in rural Pennsylvania. Read more […]Share this:FacebookEmailPrint

Posted in Uncategorized | Tagged | 7 Responses

Aaron Koblin’s “Flight Patterns”

As both an engineer and an author, I’m fascinated by any combination of technology and creativity. Take a few minutes to look at the image above. Can you guess what you’re looking at? Unless the title gave it away or you’ve seen a similar image before, I suspect you’d have a hard time guessing that the image represents the flight patterns of airplanes over the southwestern United States. Reading through the December 2010 Esquire on a flight to France, I came across a similar image in an article Read more […]Share this:FacebookEmailPrint

Posted in Travel | Tagged | Leave a comment

Aerial Exploration: Frankfurt and Paris

Landing in Frankfurt

I had a one week trip to Europe at the end of October, but since I flew mostly at night my opportunities for interesting pictures from my window seat were limited. Tell someone that they’re going to fly to Denmark, Prague, Munich and Paris for a week and they will think they’re heading off on a wonderful vacation. Then tell them that each day they have to give a different presentation to a different audience and spend each evening flying to the next city and the next hotel. Now the trip starts Read more […]Share this:FacebookEmailPrint

Posted in Travel | Tagged | Leave a comment

Truth In Advertising: Cola Slogans

Sugary caffeinated goodness (that is oh so bad for you!)

Here’s a marketing challenge for you: If you had to come up with a truthful slogan for Cola — say Coca-Cola or Pepsi Cola — what would it be? I have a long history with soda. I loved to drink it growing up. Orange Crush was a favorite and I didn’t mind the generic versions my parents would bring home. Grape, Orange, Black Cherry? Great! As I got older, I settled in with Coca-Cola. It was also my older sister’s favorite and when I lived in Atlanta it was the hometown drink. Pepsi became a Read more […]Share this:FacebookEmailPrint

Posted in Marketing | Tagged | 3 Responses

Kid Games: Guess the Animal!

happyhollow

Guess the Animal is a nice ‘time killing’ guessing game to play with your pre-school and grade school aged kids. It really comes in handy when you’re stuck somewhere and have to keep the little ones mentally occupied. I came up with Guess the Animal while sitting in an emergency room for three hours with an injured 3-year-old and a bored 5-year-old. My sons and I were enjoying a Sunday morning at Happy Hollow in San Jose when Alex, then three, got bumped into the concrete wall of the maze by a Read more […]Share this:FacebookEmailPrint

Posted in Family | Tagged | Leave a comment

Aerial Exploration: SFO to DFW

Lake Powell, UT

I love to travel and to explore new places. Thanks to my job I get to travel on average about once a month. The best part of business travel is the company picks up the airfare and the hotels. The downside of business travel is that for the most part, all I see are hotels and airports in the big cities that I’m visiting and I usually have a very full itinerary. It’s rare that I am able to take the time to get away from the hustle and bustle of the cities and see the country. When Read more […]Share this:FacebookEmailPrint

Posted in Travel | Tagged | Leave a comment