Category Archives: Marketing

Marketing

Marketing Disney Princesses to Boys

Or “Why Disney was smart to choose the name ‘Tangled’ instead of ‘Rapunzel.'” I love going to the movies and I couldn’t wait until my sons were old enough (somewhere around the age of four) to join me. While this limited my choices to animated movies, my sons and I happily headed off to every major animated release the studios could crank out. Bolt? Shrek the Third? Madagascar: Escape 2 Africa? Yes, please! Cloudy with a Chance of Meatballs? Wouldn’t miss it! Ratatouille? WallE? Up?  Pixar Read more […]Share this:FacebookEmailPrint

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Emotional Seatbelt PSA

I found this public service video on a best of 2010 list. Wow. Powerful and speaks for itself. There’s probably no better way to market something than to really connect with someone’s emotions. This is emotional marketing for all the right reasons and done extremely well. It was createdin the UK for the Sussex Safer Roads Partnership. More information on the video can be found at www.sussexsaferroads.gov.uk/latest-campaigns/embrace-life.html. Read more […]Share this:FacebookEmailPrint

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Sugary caffeinated goodness (that is oh so bad for you!)Truth In Advertising: Cola Slogans

Sugary caffeinated goodness (that is oh so bad for you!)

Here’s a marketing challenge for you: If you had to come up with a truthful slogan for Cola — say Coca-Cola or Pepsi Cola — what would it be? I have a long history with soda. I loved to drink it growing up. Orange Crush was a favorite and I didn’t mind the generic versions my parents would bring home. Grape, Orange, Black Cherry? Great! As I got older, I settled in with Coca-Cola. It was also my older sister’s favorite and when I lived in Atlanta it was the hometown drink. Pepsi became a Read more […]Share this:FacebookEmailPrint

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