Emotional Seatbelt PSA

I found this public service video on a best of 2010 list. Wow. Powerful and speaks for itself.

There’s probably no better way to market something than to really connect with someone’s emotions. This is emotional marketing for all the right reasons and done extremely well. It was createdin the UK for the Sussex Safer Roads Partnership. More information on the video can be found at www.sussexsaferroads.gov.uk/latest-campaigns/embrace-life.html.

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