Tag Archives: Parenting

Marketing Disney Princesses to Boys

Or “Why Disney was smart to choose the name ‘Tangled’ instead of ‘Rapunzel.'” I love going to the movies and I couldn’t wait until my sons were old enough (somewhere around the age of four) to join me. While this limited my choices to animated movies, my sons and I happily headed off to every major animated release the studios could crank out. Bolt? Shrek the Third? Madagascar: Escape 2 Africa? Yes, please! Cloudy with a Chance of Meatballs? Wouldn’t miss it! Ratatouille? WallE? Up?  Pixar Read more […]Share this:FacebookEmailPrint

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Emotional Seatbelt PSA

I found this public service video on a best of 2010 list. Wow. Powerful and speaks for itself. There’s probably no better way to market something than to really connect with someone’s emotions. This is emotional marketing for all the right reasons and done extremely well. It was createdin the UK for the Sussex Safer Roads Partnership. More information on the video can be found at www.sussexsaferroads.gov.uk/latest-campaigns/embrace-life.html. Read more […]Share this:FacebookEmailPrint

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Kid Games: Guess the Animal!


Guess the Animal is a nice ‘time killing’ guessing game to play with your pre-school and grade school aged kids. It really comes in handy when you’re stuck somewhere and have to keep the little ones mentally occupied. I came up with Guess the Animal while sitting in an emergency room for three hours with an injured 3-year-old and a bored 5-year-old. My sons and I were enjoying a Sunday morning at Happy Hollow in San Jose when Alex, then three, got bumped into the concrete wall of the maze by a Read more […]Share this:FacebookEmailPrint

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